The intelligent observer for tracking.
Confidence that tracking is working in production, across one client account or fifty.
Overview
Quick status across all active tracks.
Healthy
0 of 21
Need action
0
Drifting
0
Waiting for review
0
Needs your attention
- Scroll Depthscroll_depthHomepageNot in Jira1 day ago
- Add To Cartadd_to_cartProduct PageGTM driftNot in Jira4 days ago
- View Item Listview_item_listCategoryNot in Jira2 days ago
- Remove From Cartremove_from_cartCartNot in Jira2 days ago
Tracking breaks quietly.
A release ships. A form changes. A tag stops firing. The dashboard still looks fine. The spend keeps moving.
Since the signal dropped
in paid spend since the signal went dark
Paid spend · running
Signal · last seen 42m ago
Signal dropped
Every bar after the break is spend with no signal behind it.
Tracking shouldn’t live in a spreadsheet.
Plans and tickets describe what should be tracked, not what’s actually firing in production.
- events.xlsx
- tracking-plan.docx
- naming-conventions.notion
- gtm-cleanup-q3.md
Owner
Growth
Page
/checkout
Element
form.checkout
Last seen
12s ago
Observe. Alert. Fix.
Compares expected events with what actually fires, alerts the right team, and helps move the fix into GTM or Jira.
01 Observe
Live events, checked against what should fire.
02 Alert
A broken or drifting event is detected. The right team is notified with the exact issue.
03 Fix
Review the issue, then send the fix to GTM or Jira.
For teams who can’t afford broken tracking.
Built for agencies, growth, analytics, and paid media teams that need cleaner events, live alerts, and fewer stale tracking plans.
Growth launches
Know when releases, CTAs, or form changes break important events before reporting drifts.
GTM drift
Catch changed tags, missing parameters, and renamed events the moment they land.
Client monitoring
Monitor tracking health across every client account from one place.
Expected events
Define what should fire, then know when production stops matching it.
Production QA
Catch missing parameters, broken selectors, and silent event drops in production.
Paid media signals
Verify that Google Ads, Meta, and GA4 receive the conversion signals they depend on.
Plugs into the tools you already use.
Keep Jira, GTM, GA4, Google Ads, Meta and your tracking plan aligned.
Connected to Jira
Pricing
Choose the level of tracking confidence your team needs.
Monitor
5,000 SEK / month
For teams that want to know their tracking works in production.
- 1 domain
- Live observer for key events
- Missing, broken, and drifting event alerts
- GTM connection
- Weekly tracking health summary
- Up to 25 tracked events
Scale
20,000 SEK / month
For agencies and multi-domain teams that need tracking confidence across clients, brands, or markets.
- Multiple domains
- Cross-domain drift detection
- GTM, GA4, Google Ads, Meta
- Jira sync
- Alert routing by owner
- Up to 150 tracked events
Enterprise
Custom pricing
For organizations with higher requirements around security, SLA, retention, governance, and volume.
- Custom domains, events, and workspaces
- Multi-brand or multi-client setup
- Custom observer rules
- Advanced alert routing
- SSO / SAML
- SLA, onboarding, and support
- Custom integrations
- Security and legal review
Clean trackingstarts here.
Rolling out gradually. We'll reach out when early access opens for your team.